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Coca-Cola, L’Oréal to Develop Health & Beauty Beverage

By: Rebecca Wright

Editor/Associate Publisher

Coca-Cola, Atlanta, GA, a relative latecomer to the functional beverage frenzy, recently said it plans to partner with L’Oréal, New York, NY, to launch a health and beauty beverage, according to an article in Brandweek. The article said the new drink, currently called Lumaé, has been trademarked as a tea-based, ready-to-drink beverage by Coca-Cola’s Beverage Partners Worldwide (BPW) division and will contain ingredients that help women care for their skin.

BPW is a joint venture between Nestlé and Coca-Cola, and the Brandweek article points out that Nestlé is a major shareholder in L’Oréal. Lumaé will accompany other recent functional beverage launches from Coca-Cola, including Minute Maid Active, which contains glucosamine HCL, and Minute Maid Multi-Vitamin. Diet Coke Plus, laced with a variety of vitamins and minerals, is set to launch later this year.

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